ABOUT US

Elements LAIFESTYLE Group (ELG) – founded by Mr. Trinh Lai is a dynamic company headquartered in Ho Chi Minh city, Vietnam. Launched in 2017, our sole aim is to define and set the benchmark for the modern lifestyle of Vietnam market. With participation in diverse industries, ELG provides a comprehensive range of superior lifestyle projects covering hospitality, entertainment, event management, retail… Our mission is to deliver an extraordinary experience for every single guest, every time.

Inspired by Mr. Trinh Lai, a prominent and prestigious name in Vietnam’s luxury leisure industry - who is also currently ELG's chairman; we take root and build our business philosophy based on 5 essential elements:


Fire represents Cuisine,

Water represents Mixology,

Air represents Entertainment,

Earth represents Aesthetics,

The soul represents Hosting.

Welcome to the Essence of Hospitality.


With 6 current projects including:

Sky XX

Prime XXI – Steak & Seafood

Lai – Cantonese Restaurant

Towa – Japanese Cuisine

ROS – Dining & River Lounge

Mister Lai Kitchen

And many potential projects being researched and developed, ELG ambitiously becomes a pioneer in the market and brings more new concepts that even beyond the usual boundaries.

Mr. Trinh Lai
Founder

“It is not easy to create new concepts, but retaining guests once they have become accustomed is even harder. Services have been our differentiation to entice guests over the past decade.”

In the past decade, Mr. Trinh Lai’s was most recognized as a founder of multiple luxury restaurants and bars in Ho Chi Minh City: Chill Sky Bar, Sorae, Qui Cuisine & Mixology, Envy Club and Chinese restaurant chain San Fu Lou… He grew up in Denmark, and was working as early as 14 years old in various positions in the F&B industry: from being a waiter to a bartender, restaurant manager… At the age of 18 – he started his own fast food store. This early success encouraged and gave him the confidence to acquire a Chinese restaurant and completely transform it into one of the hottest spot in town. At the age of 25, he had opened up to 9 outlets of restaurants and coffee shops in Denmark. In 2007, after exploring many countries in the world, he came back to visit Vietnam and immediately recognized the immense potential of this market. Within 1 year of researching, experiencing and making connections in the city, he decided to challenge himself with the mission to create brands such as Chill Sky Bar, Sorae and Chinese restaurant chain San Fu Lou. In 2016, I created VISE Hospitality with Qui – A fusion, Asian inspired Lounge & Restaurant; and Envy, Club-house with a theatre flare. This was a completely new concept for the Vietnamese market.

After transferring these restaurants to investors, Mr. Lai challenged himself again to create a new empire – EMG Element Management Group in 2017 with many exciting and exceptional projects: SKY XX, PRIME XXI, Lai, Towa, ROS, and Mister Lai Kitchen.

In Feb 2020, EMG transformed itself while turning to the next stage of Lifestyle by switching to ELG - Elements LAIFEstyle Group.

Our sole aim is to define and set the benchmark for the modern lifestyle of Vietnam market. With participation in diverse industries, ELG provides a comprehensive range of superior lifestyle projects covering hospitality, entertainment, event management, retail… Our mission is to deliver an extraordinary experience for every single customer, every time.